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Influence of premium versus value brand names on the smoking experience in a plain packaging environment: an experimental study

OBJECTIVE: To examine the effect of branding, as indicated by brand name, on evaluation of the cigarette smoking experience. DESIGN: Between-subjects and within-subjects experimental study. Participants were randomly allocated to smoke a cigarette from a pack featuring a premium brand name and a cig...

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Detalles Bibliográficos
Autores principales:	Skaczkowski, Gemma, Durkin, Sarah, Kashima, Yoshihisa, Wakefield, Melanie
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BMJ Publishing Group 2017
Materias:	Smoking and Tobacco
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5253579/ https://www.ncbi.nlm.nih.gov/pubmed/28093441 http://dx.doi.org/10.1136/bmjopen-2016-014099

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