Through the Google Glass: The impact of heads-up displays on visual attention

In five experiments, we evaluated how secondary information presented on a heads-up display (HUD) impacts performance of a concurrent visual attention task. To do so, we had participants complete a primary visual search task under a variety of secondary load conditions (a single word presented on Google Glass during each search trial). Processing of secondary information was measured through a recognition memory task. Other manipulations included relevance (Experiments 1–4) and temporal onset of secondary information relative to the primary task (Experiment 3). Secondary information was always disruptive to the visual search, regardless of temporal onset and even when participants were instructed to ignore it. These patterns were evident in search tasks reflective of both selective (Experiments 1–3) and preattentive (Experiment 4) attentional mechanisms, and were not a result of onset-offset attentional capture (Experiment 5). Recognition memory for secondary information was always above chance. Our findings suggest that HUD-based visual information is profoundly disruptive to attentional processes and largely immune to user-centric prioritization.