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Analysis of Mental Workload in Online Shopping: Are Augmented and Virtual Reality Consistent?

A market research company (Nielsen) reported that consumers in the Asia-Pacific region have become the most active group in online shopping. Focusing on augmented reality (AR), which is one of three major techniques used to change the method of shopping in the future, this study used a mixed design...

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Detalles Bibliográficos
Autores principales:	Zhao, Xiaojun, Shi, Changxiu, You, Xuqun, Zong, Chenming
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2017
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5266693/ https://www.ncbi.nlm.nih.gov/pubmed/28184207 http://dx.doi.org/10.3389/fpsyg.2017.00071

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