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The Intangible Magic of Celebrity Marketing
Drug industry insiders share their tips on using celebrities to market drugs and diseases
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2004
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC529428/ https://www.ncbi.nlm.nih.gov/pubmed/15578110 http://dx.doi.org/10.1371/journal.pmed.0010042 |
| Sumario: | Drug industry insiders share their tips on using celebrities to market drugs and diseases |
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