Cargando…
The Intangible Magic of Celebrity Marketing
Drug industry insiders share their tips on using celebrities to market drugs and diseases
| Autor principal: | |
|---|---|
| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2004
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC529428/ https://www.ncbi.nlm.nih.gov/pubmed/15578110 http://dx.doi.org/10.1371/journal.pmed.0010042 |
| _version_ | 1782121974953148416 |
|---|---|
| author | Moynihan, Ray |
| author_facet | Moynihan, Ray |
| author_sort | Moynihan, Ray |
| collection | PubMed |
| description | Drug industry insiders share their tips on using celebrities to market drugs and diseases |
| format | Text |
| id | pubmed-529428 |
| institution | National Center for Biotechnology Information |
| language | English |
| publishDate | 2004 |
| publisher | Public Library of Science |
| record_format | MEDLINE/PubMed |
| spelling | pubmed-5294282004-11-30 The Intangible Magic of Celebrity Marketing Moynihan, Ray PLoS Med Essay Drug industry insiders share their tips on using celebrities to market drugs and diseases Public Library of Science 2004-11 2004-11-30 /pmc/articles/PMC529428/ /pubmed/15578110 http://dx.doi.org/10.1371/journal.pmed.0010042 Text en Copyright: © 2004 Ray Moynihan. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly credited. |
| spellingShingle | Essay Moynihan, Ray The Intangible Magic of Celebrity Marketing |
| title | The Intangible Magic of Celebrity Marketing |
| title_full | The Intangible Magic of Celebrity Marketing |
| title_fullStr | The Intangible Magic of Celebrity Marketing |
| title_full_unstemmed | The Intangible Magic of Celebrity Marketing |
| title_short | The Intangible Magic of Celebrity Marketing |
| title_sort | intangible magic of celebrity marketing |
| topic | Essay |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC529428/ https://www.ncbi.nlm.nih.gov/pubmed/15578110 http://dx.doi.org/10.1371/journal.pmed.0010042 |
| work_keys_str_mv | AT moynihanray theintangiblemagicofcelebritymarketing AT moynihanray intangiblemagicofcelebritymarketing |