Cargando…
Impact of The Real Cost Campaign on Adolescents’ Recall, Attitudes, and Risk Perceptions about Tobacco Use: A National Study
The Food and Drug Administration’s (FDA) The Real Cost campaign advertisements (ads) have targeted U.S. youth with messages designed to prevent and reduce tobacco use. This study examined exposure to The Real Cost campaign, including ad and slogan recall, and associations with attitudes and risk per...
Autores principales: | , , , , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2017
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5295293/ https://www.ncbi.nlm.nih.gov/pubmed/28054993 http://dx.doi.org/10.3390/ijerph14010042 |
_version_ | 1782505406362288128 |
---|---|
author | Huang, Li-Ling Lazard, Allison J. Pepper, Jessica K. Noar, Seth M. Ranney, Leah M. Goldstein, Adam O. |
author_facet | Huang, Li-Ling Lazard, Allison J. Pepper, Jessica K. Noar, Seth M. Ranney, Leah M. Goldstein, Adam O. |
author_sort | Huang, Li-Ling |
collection | PubMed |
description | The Food and Drug Administration’s (FDA) The Real Cost campaign advertisements (ads) have targeted U.S. youth with messages designed to prevent and reduce tobacco use. This study examined exposure to The Real Cost campaign, including ad and slogan recall, and associations with attitudes and risk perceptions among U.S. adolescents. We analyzed data from a nationally representative sample of adolescents aged 13 to 17 years (n = 1125) surveyed by phone from October 2014 to June 2015. We assessed aided recall of and attitudes toward four campaign ads and the one slogan. Logistic regression models assessed whether aided recall of The Real Cost ads or slogan was associated with perceived likelihood of serious health consequences of cigarette smoking. Most (88%) adolescents reported seeing or hearing at least one of four ads for The Real Cost, and 54% recalled The Real Cost slogan. The majority of adolescents reported more negative attitudes toward tobacco products after seeing or hearing the ads. Recall of any The Real Cost ad was significantly associated with greater perceptions of serious health consequences of cigarette smoking (Adjusted Odd Ratios (AOR) = 5.58, 95% Confidence Interval (CI) = 1.20–25.90). The FDA’s The Real Cost campaign has achieved very high reach and is associated with more negative attitudes toward tobacco products and greater risk perceptions of cigarette smoking among U.S. adolescents. |
format | Online Article Text |
id | pubmed-5295293 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2017 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-52952932017-02-07 Impact of The Real Cost Campaign on Adolescents’ Recall, Attitudes, and Risk Perceptions about Tobacco Use: A National Study Huang, Li-Ling Lazard, Allison J. Pepper, Jessica K. Noar, Seth M. Ranney, Leah M. Goldstein, Adam O. Int J Environ Res Public Health Article The Food and Drug Administration’s (FDA) The Real Cost campaign advertisements (ads) have targeted U.S. youth with messages designed to prevent and reduce tobacco use. This study examined exposure to The Real Cost campaign, including ad and slogan recall, and associations with attitudes and risk perceptions among U.S. adolescents. We analyzed data from a nationally representative sample of adolescents aged 13 to 17 years (n = 1125) surveyed by phone from October 2014 to June 2015. We assessed aided recall of and attitudes toward four campaign ads and the one slogan. Logistic regression models assessed whether aided recall of The Real Cost ads or slogan was associated with perceived likelihood of serious health consequences of cigarette smoking. Most (88%) adolescents reported seeing or hearing at least one of four ads for The Real Cost, and 54% recalled The Real Cost slogan. The majority of adolescents reported more negative attitudes toward tobacco products after seeing or hearing the ads. Recall of any The Real Cost ad was significantly associated with greater perceptions of serious health consequences of cigarette smoking (Adjusted Odd Ratios (AOR) = 5.58, 95% Confidence Interval (CI) = 1.20–25.90). The FDA’s The Real Cost campaign has achieved very high reach and is associated with more negative attitudes toward tobacco products and greater risk perceptions of cigarette smoking among U.S. adolescents. MDPI 2017-01-04 2017-01 /pmc/articles/PMC5295293/ /pubmed/28054993 http://dx.doi.org/10.3390/ijerph14010042 Text en © 2017 by the authors; licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Huang, Li-Ling Lazard, Allison J. Pepper, Jessica K. Noar, Seth M. Ranney, Leah M. Goldstein, Adam O. Impact of The Real Cost Campaign on Adolescents’ Recall, Attitudes, and Risk Perceptions about Tobacco Use: A National Study |
title | Impact of The Real Cost Campaign on Adolescents’ Recall, Attitudes, and Risk Perceptions about Tobacco Use: A National Study |
title_full | Impact of The Real Cost Campaign on Adolescents’ Recall, Attitudes, and Risk Perceptions about Tobacco Use: A National Study |
title_fullStr | Impact of The Real Cost Campaign on Adolescents’ Recall, Attitudes, and Risk Perceptions about Tobacco Use: A National Study |
title_full_unstemmed | Impact of The Real Cost Campaign on Adolescents’ Recall, Attitudes, and Risk Perceptions about Tobacco Use: A National Study |
title_short | Impact of The Real Cost Campaign on Adolescents’ Recall, Attitudes, and Risk Perceptions about Tobacco Use: A National Study |
title_sort | impact of the real cost campaign on adolescents’ recall, attitudes, and risk perceptions about tobacco use: a national study |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5295293/ https://www.ncbi.nlm.nih.gov/pubmed/28054993 http://dx.doi.org/10.3390/ijerph14010042 |
work_keys_str_mv | AT huangliling impactoftherealcostcampaignonadolescentsrecallattitudesandriskperceptionsabouttobaccouseanationalstudy AT lazardallisonj impactoftherealcostcampaignonadolescentsrecallattitudesandriskperceptionsabouttobaccouseanationalstudy AT pepperjessicak impactoftherealcostcampaignonadolescentsrecallattitudesandriskperceptionsabouttobaccouseanationalstudy AT noarsethm impactoftherealcostcampaignonadolescentsrecallattitudesandriskperceptionsabouttobaccouseanationalstudy AT ranneyleahm impactoftherealcostcampaignonadolescentsrecallattitudesandriskperceptionsabouttobaccouseanationalstudy AT goldsteinadamo impactoftherealcostcampaignonadolescentsrecallattitudesandriskperceptionsabouttobaccouseanationalstudy |