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The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements

Some manufacturers of electronic nicotine delivery systems (ENDS) voluntarily carried health warnings in their advertisements. This study examined these voluntary warnings in magazine ads and plotted their trends between 2012 and early 2015. ENDS magazine ads were obtained through Kantar media and w...

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Detalles Bibliográficos
Autores principales: Shang, Ce, Chaloupka, Frank J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5295313/
https://www.ncbi.nlm.nih.gov/pubmed/28075420
http://dx.doi.org/10.3390/ijerph14010062
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author Shang, Ce
Chaloupka, Frank J.
author_facet Shang, Ce
Chaloupka, Frank J.
author_sort Shang, Ce
collection PubMed
description Some manufacturers of electronic nicotine delivery systems (ENDS) voluntarily carried health warnings in their advertisements. This study examined these voluntary warnings in magazine ads and plotted their trends between 2012 and early 2015. ENDS magazine ads were obtained through Kantar media and warnings were collected from the Chicago Public Library or the Trinkets and Trash surveillance system. The prevalence of voluntary warnings, warnings with the specific capitalized word “WARNING”, and MarkTen warnings were examined after being weighted using factors related to exposure between January 2012 and March 2015. Five brands (MarkTen, NJOY, MISTIC, and some Blu) carried warnings during the study period. The prevalence of warnings post 2012 that contained a description of nicotine did not significantly increase until the launch of MarkTen, which also happened several months before April 2014 when the U.S. food and drug administration (FDA) published its proposed deeming rule. In addition, none of these warnings met the criteria required by the FDA in the final rules. Voluntary warnings, particularly MarkTen warnings, significantly increased in ENDS magazine ads between 2014 and 2015. It is important to monitor how ENDS manufacturers will comply with the FDA regulation related to warnings and how this regulation will ultimately impact ENDS risk perceptions and use.
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spelling pubmed-52953132017-02-07 The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements Shang, Ce Chaloupka, Frank J. Int J Environ Res Public Health Article Some manufacturers of electronic nicotine delivery systems (ENDS) voluntarily carried health warnings in their advertisements. This study examined these voluntary warnings in magazine ads and plotted their trends between 2012 and early 2015. ENDS magazine ads were obtained through Kantar media and warnings were collected from the Chicago Public Library or the Trinkets and Trash surveillance system. The prevalence of voluntary warnings, warnings with the specific capitalized word “WARNING”, and MarkTen warnings were examined after being weighted using factors related to exposure between January 2012 and March 2015. Five brands (MarkTen, NJOY, MISTIC, and some Blu) carried warnings during the study period. The prevalence of warnings post 2012 that contained a description of nicotine did not significantly increase until the launch of MarkTen, which also happened several months before April 2014 when the U.S. food and drug administration (FDA) published its proposed deeming rule. In addition, none of these warnings met the criteria required by the FDA in the final rules. Voluntary warnings, particularly MarkTen warnings, significantly increased in ENDS magazine ads between 2014 and 2015. It is important to monitor how ENDS manufacturers will comply with the FDA regulation related to warnings and how this regulation will ultimately impact ENDS risk perceptions and use. MDPI 2017-01-10 2017-01 /pmc/articles/PMC5295313/ /pubmed/28075420 http://dx.doi.org/10.3390/ijerph14010062 Text en © 2017 by the authors; licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Shang, Ce
Chaloupka, Frank J.
The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements
title The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements
title_full The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements
title_fullStr The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements
title_full_unstemmed The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements
title_short The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements
title_sort trend of voluntary warnings in electronic nicotine delivery system magazine advertisements
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5295313/
https://www.ncbi.nlm.nih.gov/pubmed/28075420
http://dx.doi.org/10.3390/ijerph14010062
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