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The first bite: Imaginaries, promotional publics and the laboratory grown burger

In this article, we analyse a 2013 press conference hosting the world’s first tasting of a laboratory grown hamburger. We explore this as a media event: an exceptional performative moment in which common meanings are mobilised and a connection to a shared centre of reality is offered. We develop our...

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Detalles Bibliográficos
Autores principales: O’Riordan, Kate, Fotopoulou, Aristea, Stephens, Neil
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5302067/
https://www.ncbi.nlm.nih.gov/pubmed/27029766
http://dx.doi.org/10.1177/0963662516639001
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author O’Riordan, Kate
Fotopoulou, Aristea
Stephens, Neil
author_facet O’Riordan, Kate
Fotopoulou, Aristea
Stephens, Neil
author_sort O’Riordan, Kate
collection PubMed
description In this article, we analyse a 2013 press conference hosting the world’s first tasting of a laboratory grown hamburger. We explore this as a media event: an exceptional performative moment in which common meanings are mobilised and a connection to a shared centre of reality is offered. We develop our own theoretical contribution – the promotional public – to characterise the affirmative and partial patchwork of carefully selected actors invoked during the burger tasting. Our account draws on three areas of analysis: interview data with the scientists who developed the burger, media analysis of the streamed press conference itself and media analysis of social media during and following the event. We argue that the call to witness an experiment is a form of promotion and that such promotional material also offers an address that invokes a public with its attendant tensions.
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spelling pubmed-53020672017-02-21 The first bite: Imaginaries, promotional publics and the laboratory grown burger O’Riordan, Kate Fotopoulou, Aristea Stephens, Neil Public Underst Sci Special Issue: Imagining public issues in the technosciences? In this article, we analyse a 2013 press conference hosting the world’s first tasting of a laboratory grown hamburger. We explore this as a media event: an exceptional performative moment in which common meanings are mobilised and a connection to a shared centre of reality is offered. We develop our own theoretical contribution – the promotional public – to characterise the affirmative and partial patchwork of carefully selected actors invoked during the burger tasting. Our account draws on three areas of analysis: interview data with the scientists who developed the burger, media analysis of the streamed press conference itself and media analysis of social media during and following the event. We argue that the call to witness an experiment is a form of promotion and that such promotional material also offers an address that invokes a public with its attendant tensions. SAGE Publications 2016-08-02 2017-02 /pmc/articles/PMC5302067/ /pubmed/27029766 http://dx.doi.org/10.1177/0963662516639001 Text en © The Author(s) 2016 http://creativecommons.org/licenses/by/3.0/ This article is distributed under the terms of the Creative Commons Attribution 3.0 License (http://www.creativecommons.org/licenses/by/3.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
spellingShingle Special Issue: Imagining public issues in the technosciences?
O’Riordan, Kate
Fotopoulou, Aristea
Stephens, Neil
The first bite: Imaginaries, promotional publics and the laboratory grown burger
title The first bite: Imaginaries, promotional publics and the laboratory grown burger
title_full The first bite: Imaginaries, promotional publics and the laboratory grown burger
title_fullStr The first bite: Imaginaries, promotional publics and the laboratory grown burger
title_full_unstemmed The first bite: Imaginaries, promotional publics and the laboratory grown burger
title_short The first bite: Imaginaries, promotional publics and the laboratory grown burger
title_sort first bite: imaginaries, promotional publics and the laboratory grown burger
topic Special Issue: Imagining public issues in the technosciences?
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5302067/
https://www.ncbi.nlm.nih.gov/pubmed/27029766
http://dx.doi.org/10.1177/0963662516639001
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