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Factors that influence children’s gambling attitudes and consumption intentions: lessons for gambling harm prevention research, policies and advocacy strategies

BACKGROUND: Harmful gambling is a public health issue that affects not only adults but also children. With the development of a range of new gambling products, and the marketing for these products, children are potentially exposed to gambling more than ever before. While there have been many calls t...

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Autores principales: Pitt, Hannah, Thomas, Samantha L., Bestman, Amy, Daube, Mike, Derevensky, Jeffrey
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5316223/
https://www.ncbi.nlm.nih.gov/pubmed/28212685
http://dx.doi.org/10.1186/s12954-017-0136-3
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author Pitt, Hannah
Thomas, Samantha L.
Bestman, Amy
Daube, Mike
Derevensky, Jeffrey
author_facet Pitt, Hannah
Thomas, Samantha L.
Bestman, Amy
Daube, Mike
Derevensky, Jeffrey
author_sort Pitt, Hannah
collection PubMed
description BACKGROUND: Harmful gambling is a public health issue that affects not only adults but also children. With the development of a range of new gambling products, and the marketing for these products, children are potentially exposed to gambling more than ever before. While there have been many calls to develop strategies which protect children from harmful gambling products, very little is known about the factors that may influence children’s attitudes towards these products. This study aimed to explore children’s gambling attitudes and consumption intentions and the range of consumer socialisation factors that may influence these attitudes and behaviours. METHODS: Children aged 8 to 16 years old (n = 48) were interviewed in Melbourne, Australia. A semi-structured interview format included activities with children and open-ended questions. We explored children’s perceptions of the popularity of different gambling products, their current engagement with gambling, and their future gambling consumption intentions. We used thematic analysis to explore children’s narratives with a focus on the range of socialising factors that may shape children’s gambling attitudes and perceptions. RESULTS: Three key themes emerged from the data. First, children’s perceptions of the popularity of different products were shaped by what they had seen or heard about these products, whether through family activities, the media (and in particular marketing) of gambling products, and/or the alignment of gambling products with sport. Second, children’s gambling behaviours were influenced by family members and culturally valued events. Third, many children indicated consumption intentions towards sports betting. This was due to four key factors: (1) the alignment of gambling with culturally valued activities; (2) their perceived knowledge about sport; (3) the marketing and advertising of gambling products (and in particular sports betting); and (4) the influence of friends and family. CONCLUSIONS: This study indicates that there is a range of socialisation factors, particularly family and the media (predominantly via marketing), which may be positively shaping children’s gambling attitudes, behaviours and consumption intentions. There is a need for governments to develop effective policies and regulations to reduce children’s exposure to gambling products and ensure they are protected from the harms associated with gambling.
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spelling pubmed-53162232017-02-24 Factors that influence children’s gambling attitudes and consumption intentions: lessons for gambling harm prevention research, policies and advocacy strategies Pitt, Hannah Thomas, Samantha L. Bestman, Amy Daube, Mike Derevensky, Jeffrey Harm Reduct J Research BACKGROUND: Harmful gambling is a public health issue that affects not only adults but also children. With the development of a range of new gambling products, and the marketing for these products, children are potentially exposed to gambling more than ever before. While there have been many calls to develop strategies which protect children from harmful gambling products, very little is known about the factors that may influence children’s attitudes towards these products. This study aimed to explore children’s gambling attitudes and consumption intentions and the range of consumer socialisation factors that may influence these attitudes and behaviours. METHODS: Children aged 8 to 16 years old (n = 48) were interviewed in Melbourne, Australia. A semi-structured interview format included activities with children and open-ended questions. We explored children’s perceptions of the popularity of different gambling products, their current engagement with gambling, and their future gambling consumption intentions. We used thematic analysis to explore children’s narratives with a focus on the range of socialising factors that may shape children’s gambling attitudes and perceptions. RESULTS: Three key themes emerged from the data. First, children’s perceptions of the popularity of different products were shaped by what they had seen or heard about these products, whether through family activities, the media (and in particular marketing) of gambling products, and/or the alignment of gambling products with sport. Second, children’s gambling behaviours were influenced by family members and culturally valued events. Third, many children indicated consumption intentions towards sports betting. This was due to four key factors: (1) the alignment of gambling with culturally valued activities; (2) their perceived knowledge about sport; (3) the marketing and advertising of gambling products (and in particular sports betting); and (4) the influence of friends and family. CONCLUSIONS: This study indicates that there is a range of socialisation factors, particularly family and the media (predominantly via marketing), which may be positively shaping children’s gambling attitudes, behaviours and consumption intentions. There is a need for governments to develop effective policies and regulations to reduce children’s exposure to gambling products and ensure they are protected from the harms associated with gambling. BioMed Central 2017-02-17 /pmc/articles/PMC5316223/ /pubmed/28212685 http://dx.doi.org/10.1186/s12954-017-0136-3 Text en © The Author(s). 2017 Open AccessThis article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.
spellingShingle Research
Pitt, Hannah
Thomas, Samantha L.
Bestman, Amy
Daube, Mike
Derevensky, Jeffrey
Factors that influence children’s gambling attitudes and consumption intentions: lessons for gambling harm prevention research, policies and advocacy strategies
title Factors that influence children’s gambling attitudes and consumption intentions: lessons for gambling harm prevention research, policies and advocacy strategies
title_full Factors that influence children’s gambling attitudes and consumption intentions: lessons for gambling harm prevention research, policies and advocacy strategies
title_fullStr Factors that influence children’s gambling attitudes and consumption intentions: lessons for gambling harm prevention research, policies and advocacy strategies
title_full_unstemmed Factors that influence children’s gambling attitudes and consumption intentions: lessons for gambling harm prevention research, policies and advocacy strategies
title_short Factors that influence children’s gambling attitudes and consumption intentions: lessons for gambling harm prevention research, policies and advocacy strategies
title_sort factors that influence children’s gambling attitudes and consumption intentions: lessons for gambling harm prevention research, policies and advocacy strategies
topic Research
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5316223/
https://www.ncbi.nlm.nih.gov/pubmed/28212685
http://dx.doi.org/10.1186/s12954-017-0136-3
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