Cargando…
Red Roses and Gift Chocolates Are Judged More Positively in the U.S. Near Valentine’s Day: Evidence of Naturally Occurring Cultural Priming
Attitudes are not static, but constructed at the moment of the evaluation, incorporating temporary contextual influences. How do meaningful events that naturally occur within a culture, such as a national holiday, shape evaluative judgments of objects related to the holiday? We focused on evaluation...
Autores principales: | , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2017
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5357630/ https://www.ncbi.nlm.nih.gov/pubmed/28373852 http://dx.doi.org/10.3389/fpsyg.2017.00355 |
_version_ | 1782516070622429184 |
---|---|
author | Zayas, Vivian Pandey, Gayathri Tabak, Joshua |
author_facet | Zayas, Vivian Pandey, Gayathri Tabak, Joshua |
author_sort | Zayas, Vivian |
collection | PubMed |
description | Attitudes are not static, but constructed at the moment of the evaluation, incorporating temporary contextual influences. How do meaningful events that naturally occur within a culture, such as a national holiday, shape evaluative judgments of objects related to the holiday? We focused on evaluations of red roses and gift chocolates, which are everyday objects, but also iconic of Valentine’s Day in the U.S. We reasoned that if cultural events shape evaluations, then roses and chocolates would be evaluated differently near Valentine’s Day. Using a large and diverse U.S. sample, we found that as Valentine’s Day neared, evaluations of roses and chocolates (but not a comparison object) were evaluated more positively. Increases in positivity of roses and chocolates covaried with their increased cultural relevance, as quantified by the volume of web search queries involving these terms. These findings provide a demonstration of naturally occurring cultural priming by which the salience of cultural events shape evaluations. |
format | Online Article Text |
id | pubmed-5357630 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2017 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-53576302017-04-03 Red Roses and Gift Chocolates Are Judged More Positively in the U.S. Near Valentine’s Day: Evidence of Naturally Occurring Cultural Priming Zayas, Vivian Pandey, Gayathri Tabak, Joshua Front Psychol Psychology Attitudes are not static, but constructed at the moment of the evaluation, incorporating temporary contextual influences. How do meaningful events that naturally occur within a culture, such as a national holiday, shape evaluative judgments of objects related to the holiday? We focused on evaluations of red roses and gift chocolates, which are everyday objects, but also iconic of Valentine’s Day in the U.S. We reasoned that if cultural events shape evaluations, then roses and chocolates would be evaluated differently near Valentine’s Day. Using a large and diverse U.S. sample, we found that as Valentine’s Day neared, evaluations of roses and chocolates (but not a comparison object) were evaluated more positively. Increases in positivity of roses and chocolates covaried with their increased cultural relevance, as quantified by the volume of web search queries involving these terms. These findings provide a demonstration of naturally occurring cultural priming by which the salience of cultural events shape evaluations. Frontiers Media S.A. 2017-03-20 /pmc/articles/PMC5357630/ /pubmed/28373852 http://dx.doi.org/10.3389/fpsyg.2017.00355 Text en Copyright © 2017 Zayas, Pandey and Tabak. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Zayas, Vivian Pandey, Gayathri Tabak, Joshua Red Roses and Gift Chocolates Are Judged More Positively in the U.S. Near Valentine’s Day: Evidence of Naturally Occurring Cultural Priming |
title | Red Roses and Gift Chocolates Are Judged More Positively in the U.S. Near Valentine’s Day: Evidence of Naturally Occurring Cultural Priming |
title_full | Red Roses and Gift Chocolates Are Judged More Positively in the U.S. Near Valentine’s Day: Evidence of Naturally Occurring Cultural Priming |
title_fullStr | Red Roses and Gift Chocolates Are Judged More Positively in the U.S. Near Valentine’s Day: Evidence of Naturally Occurring Cultural Priming |
title_full_unstemmed | Red Roses and Gift Chocolates Are Judged More Positively in the U.S. Near Valentine’s Day: Evidence of Naturally Occurring Cultural Priming |
title_short | Red Roses and Gift Chocolates Are Judged More Positively in the U.S. Near Valentine’s Day: Evidence of Naturally Occurring Cultural Priming |
title_sort | red roses and gift chocolates are judged more positively in the u.s. near valentine’s day: evidence of naturally occurring cultural priming |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5357630/ https://www.ncbi.nlm.nih.gov/pubmed/28373852 http://dx.doi.org/10.3389/fpsyg.2017.00355 |
work_keys_str_mv | AT zayasvivian redrosesandgiftchocolatesarejudgedmorepositivelyintheusnearvalentinesdayevidenceofnaturallyoccurringculturalpriming AT pandeygayathri redrosesandgiftchocolatesarejudgedmorepositivelyintheusnearvalentinesdayevidenceofnaturallyoccurringculturalpriming AT tabakjoshua redrosesandgiftchocolatesarejudgedmorepositivelyintheusnearvalentinesdayevidenceofnaturallyoccurringculturalpriming |