Facial Features Can Induce Emotion: Evidence from Affective Priming Tasks

Our previous study found that schematic faces with direct gazes, with mouths, with horizontal oval eyes, or without noses, tend to be perceived as in negative emotion. In this study we further explore these factors by the affective priming task. Faces were taking as prime, and positive or negative words were probe. The task was to judge the valence of the probe. If the faces could induce emotions, a target word with the same emotional valence should be judged faster than with opposite valence (the congruency effect). Experiment 1 used the most positive and negative rated faces in previous study as the primes. The positive faces were with vertical oval eyes and without mouth, while the negative faces were with horizontal eyes and with mouth. Results of 34 participants showed that those faces indeed elicited congruency effects. Experiment 2 manipulated gaze directions (N = 16). After the task the participants were asked to rate the prime faces. According to their rating, faces with direct gaze was perceive as positive, and elicited congruency effect with positive words in affective priming task. Our data thus support the conjecture that shape of eyes, the existence of mouths, and gaze directions could induces emotion.