The Impacts of Facial Tones and Stimulus Durations on Perceived Oldness and Attractiveness

Two experiments were conducted to investigate the impacts of facial tone and stimulus duration on perceived oldness and judgement of attraction. The stimulus were facial images of Asians. Facial tone (bright, middle, dark) and stimulus duration (50ms, 200ms, 800ms) were manipulated. In Experiment 1 perceived oldness was measured, and in Experiment 2 attractiveness was evaluated. The results showed that face was perceived older and less attractive with increase facial tone facial regardless of stimulus duration. This suggest that perceived oldness and judgement of attraction are closely related and affected primarily by facial tone.