Presenting Your Best Self(ie): The Influence of Gender on Vertical Orientation of Selfies on Tinder

When taking a self-portrait or “selfie” to display in an online dating profile, individuals may intuitively manipulate the vertical camera angle to embody how they want to be perceived by the opposite sex. Concepts from evolutionary psychology and grounded cognition suggest that this manipulation can provide cues of physical height and impressions of power to the viewer which are qualities found to influence mate-selection. We predicted that men would orient selfies more often from below to appear taller (i.e., more powerful) than the viewer, and women, from an above perspective to appear shorter (i.e., less powerful). A content analysis was conducted which coded the vertical orientation of 557 selfies from profile pictures on the popular mobile dating application, Tinder. In general, selfies were commonly used by both men (54%) and women (90%). Consistent with our predictions, a gender difference emerged; men's selfies were angled significantly more often from below, whereas women's were angled more often from above. Our findings suggest that selfies presented in a mate-attraction context are intuitively or perhaps consciously selected to adhere to ideal mate qualities. Further discussion proposes that biological or individual differences may also facilitate vertical compositions of selfies.