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A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design

Background: Smoking rates among lesbian, gay, and bisexual (LGB) people significantly exceed that of heterosexuals. Media interventions are an important part of tobacco control efforts, but limited information is available on LGB people’s media use. Methods: A nationally representative sample of 12,...

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Autores principales: Seidenberg, Andrew B., Jo, Catherine L., Ribisl, Kurt M., Lee, Joseph G. L., Buchting, Francisco O., Kim, Yoonsang, Emery, Sherry L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5409650/
https://www.ncbi.nlm.nih.gov/pubmed/28430161
http://dx.doi.org/10.3390/ijerph14040450
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author Seidenberg, Andrew B.
Jo, Catherine L.
Ribisl, Kurt M.
Lee, Joseph G. L.
Buchting, Francisco O.
Kim, Yoonsang
Emery, Sherry L.
author_facet Seidenberg, Andrew B.
Jo, Catherine L.
Ribisl, Kurt M.
Lee, Joseph G. L.
Buchting, Francisco O.
Kim, Yoonsang
Emery, Sherry L.
author_sort Seidenberg, Andrew B.
collection PubMed
description Background: Smoking rates among lesbian, gay, and bisexual (LGB) people significantly exceed that of heterosexuals. Media interventions are an important part of tobacco control efforts, but limited information is available on LGB people’s media use. Methods: A nationally representative sample of 12,900 U.S. adults completed an online questionnaire assessing media use, smoking status, and demographic information. Multivariable logistic regression was used to assess relationships between media use with sexual orientation and smoking status. Results: A total of 590 (4.6%) respondents identified as LGB, of which 29% were smokers. Regardless of sexual orientation and smoking status, the Internet was the most popular media channel used, followed by television and radio. LGB respondents had significantly greater odds of having accounts on social media websites, accessing Facebook daily, and being a frequent Internet user, compared to heterosexual respondents. Similar media use was found between smokers and non-smokers, but smokers had greater odds of being frequent television viewers and frequent Internet users, compared to non-smokers. Conclusions: Compared to heterosexuals, LGB respondents reported greater use of the Internet, especially social media. Media campaigns targeting LGB populations can maximize reach by utilizing social media alongside traditional media channels.
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spelling pubmed-54096502017-05-03 A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design Seidenberg, Andrew B. Jo, Catherine L. Ribisl, Kurt M. Lee, Joseph G. L. Buchting, Francisco O. Kim, Yoonsang Emery, Sherry L. Int J Environ Res Public Health Article Background: Smoking rates among lesbian, gay, and bisexual (LGB) people significantly exceed that of heterosexuals. Media interventions are an important part of tobacco control efforts, but limited information is available on LGB people’s media use. Methods: A nationally representative sample of 12,900 U.S. adults completed an online questionnaire assessing media use, smoking status, and demographic information. Multivariable logistic regression was used to assess relationships between media use with sexual orientation and smoking status. Results: A total of 590 (4.6%) respondents identified as LGB, of which 29% were smokers. Regardless of sexual orientation and smoking status, the Internet was the most popular media channel used, followed by television and radio. LGB respondents had significantly greater odds of having accounts on social media websites, accessing Facebook daily, and being a frequent Internet user, compared to heterosexual respondents. Similar media use was found between smokers and non-smokers, but smokers had greater odds of being frequent television viewers and frequent Internet users, compared to non-smokers. Conclusions: Compared to heterosexuals, LGB respondents reported greater use of the Internet, especially social media. Media campaigns targeting LGB populations can maximize reach by utilizing social media alongside traditional media channels. MDPI 2017-04-21 2017-04 /pmc/articles/PMC5409650/ /pubmed/28430161 http://dx.doi.org/10.3390/ijerph14040450 Text en © 2017 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Seidenberg, Andrew B.
Jo, Catherine L.
Ribisl, Kurt M.
Lee, Joseph G. L.
Buchting, Francisco O.
Kim, Yoonsang
Emery, Sherry L.
A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design
title A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design
title_full A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design
title_fullStr A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design
title_full_unstemmed A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design
title_short A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design
title_sort national study of social media, television, radio, and internet usage of adults by sexual orientation and smoking status: implications for campaign design
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5409650/
https://www.ncbi.nlm.nih.gov/pubmed/28430161
http://dx.doi.org/10.3390/ijerph14040450
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