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A Walk on the Wild Side: The Impact of Music on Risk-Taking Likelihood
From a marketing perspective, there has been substantial interest in on the role of risk-perception on consumer behavior. Specific ‘problem music’ like rap and heavy metal has long been associated with delinquent behavior, including violence, drug use, and promiscuous sex. Although individuals’ risk...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2017
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5424267/ https://www.ncbi.nlm.nih.gov/pubmed/28539908 http://dx.doi.org/10.3389/fpsyg.2017.00759 |
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author | Enström, Rickard Schmaltz, Rodney |
author_facet | Enström, Rickard Schmaltz, Rodney |
author_sort | Enström, Rickard |
collection | PubMed |
description | From a marketing perspective, there has been substantial interest in on the role of risk-perception on consumer behavior. Specific ‘problem music’ like rap and heavy metal has long been associated with delinquent behavior, including violence, drug use, and promiscuous sex. Although individuals’ risk preferences have been investigated across a range of decision-making situations, there has been little empirical work demonstrating the direct role music may have on the likelihood of engaging in risky activities. In the exploratory study reported here, we assessed the impact of listening to different styles of music while assessing risk-taking likelihood through a psychometric scale. Risk-taking likelihood was measured across ethical, financial, health and safety, recreational and social domains. Through the means of a canonical correlation analysis, the multivariate relationship between different music styles and individual risk-taking likelihood across the different domains is discussed. Our results indicate that listening to different types of music does influence risk-taking likelihood, though not in areas of health and safety. |
format | Online Article Text |
id | pubmed-5424267 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2017 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-54242672017-05-24 A Walk on the Wild Side: The Impact of Music on Risk-Taking Likelihood Enström, Rickard Schmaltz, Rodney Front Psychol Psychology From a marketing perspective, there has been substantial interest in on the role of risk-perception on consumer behavior. Specific ‘problem music’ like rap and heavy metal has long been associated with delinquent behavior, including violence, drug use, and promiscuous sex. Although individuals’ risk preferences have been investigated across a range of decision-making situations, there has been little empirical work demonstrating the direct role music may have on the likelihood of engaging in risky activities. In the exploratory study reported here, we assessed the impact of listening to different styles of music while assessing risk-taking likelihood through a psychometric scale. Risk-taking likelihood was measured across ethical, financial, health and safety, recreational and social domains. Through the means of a canonical correlation analysis, the multivariate relationship between different music styles and individual risk-taking likelihood across the different domains is discussed. Our results indicate that listening to different types of music does influence risk-taking likelihood, though not in areas of health and safety. Frontiers Media S.A. 2017-05-10 /pmc/articles/PMC5424267/ /pubmed/28539908 http://dx.doi.org/10.3389/fpsyg.2017.00759 Text en Copyright © 2017 Enström and Schmaltz. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Enström, Rickard Schmaltz, Rodney A Walk on the Wild Side: The Impact of Music on Risk-Taking Likelihood |
title | A Walk on the Wild Side: The Impact of Music on Risk-Taking Likelihood |
title_full | A Walk on the Wild Side: The Impact of Music on Risk-Taking Likelihood |
title_fullStr | A Walk on the Wild Side: The Impact of Music on Risk-Taking Likelihood |
title_full_unstemmed | A Walk on the Wild Side: The Impact of Music on Risk-Taking Likelihood |
title_short | A Walk on the Wild Side: The Impact of Music on Risk-Taking Likelihood |
title_sort | walk on the wild side: the impact of music on risk-taking likelihood |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5424267/ https://www.ncbi.nlm.nih.gov/pubmed/28539908 http://dx.doi.org/10.3389/fpsyg.2017.00759 |
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