Effect of brand and advertising medium on demand for e-cigarettes: Evidence from an experimental auction()

Print and television advertisements for e-cigarettes are currently legal in the United States. Given that e-cigarettes are a lower-risk alternative to cigarettes, these ads could have a positive public health impact if they motivate smokers to switch to e-cigarettes. However, the public health impac...

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Detalles Bibliográficos
Autores principales: Rousu, Matthew C., O'Connor, Richard, Corrigan, Jay
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2017
Materias:
Regular Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5432678/
https://www.ncbi.nlm.nih.gov/pubmed/28540162
http://dx.doi.org/10.1016/j.pmedr.2017.04.013

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5432678/
https://www.ncbi.nlm.nih.gov/pubmed/28540162
http://dx.doi.org/10.1016/j.pmedr.2017.04.013

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