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Effect of brand and advertising medium on demand for e-cigarettes: Evidence from an experimental auction()
Print and television advertisements for e-cigarettes are currently legal in the United States. Given that e-cigarettes are a lower-risk alternative to cigarettes, these ads could have a positive public health impact if they motivate smokers to switch to e-cigarettes. However, the public health impac...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2017
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5432678/ https://www.ncbi.nlm.nih.gov/pubmed/28540162 http://dx.doi.org/10.1016/j.pmedr.2017.04.013 |