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The impact of the customer relationship management on organizational productivity, customer trust and satisfaction by using the structural equation model: A study in the Iranian hospitals

CONTEXT: One of the challenges in the fiercely competitive space of health organizations is responding to customers and building trust and satisfaction in them in the shortest time, with best quality and highest productivity. Hence the aim of this study is to survey the impact of customer relationsh...

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Detalles Bibliográficos
Autores principales:	Yaghoubi, Maryam, Asgari, Hamed, Javadi, Marzieh
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Medknow Publications & Media Pvt Ltd 2017
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5433632/ https://www.ncbi.nlm.nih.gov/pubmed/28546971 http://dx.doi.org/10.4103/jehp.jehp_32_14

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