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The Consumer Motivation Scale: A detailed review of item generation, exploration, confirmation, and validation procedures
This data article offers a detailed description of analyses pertaining to the development of the Consumer Motivation Scale (CMS), from item generation and the extraction of factors, to confirmation of the factor structure and validation of the emergent dimensions. The established goal structure – co...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5447383/ https://www.ncbi.nlm.nih.gov/pubmed/28580406 http://dx.doi.org/10.1016/j.dib.2017.04.054 |