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The Consumer Motivation Scale: A detailed review of item generation, exploration, confirmation, and validation procedures

This data article offers a detailed description of analyses pertaining to the development of the Consumer Motivation Scale (CMS), from item generation and the extraction of factors, to confirmation of the factor structure and validation of the emergent dimensions. The established goal structure – co...

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Detalles Bibliográficos
Autores principales: Barbopoulos, I., Johansson, L.-O.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5447383/
https://www.ncbi.nlm.nih.gov/pubmed/28580406
http://dx.doi.org/10.1016/j.dib.2017.04.054