Individuals’ Acceptance to Free-Floating Electric Carsharing Mode: A Web-Based Survey in China

Carsharing is growing rapidly in popularity worldwide. When the vehicles involved are Battery Electric Vehicles (BEV), carsharing has been proven to remarkably contribute to easing energy and environment crises. In this study, individuals’ acceptance to carsharing in China was measured from three aspects: carsharing mode choice behavior, highest acceptable price to use carsharing, and willingness to forgo car purchases. The data were collected by a web-based survey. The hierarchical tree-based regression (HTBR) method was applied to explore the effects of potential influencing factors on individuals’ acceptance, and some interesting findings were obtained: participants who know about carsharing were more likely to use carsharing, pay higher prices and forgo car purchases; the most competitive trip purpose and trip distance for choosing carsharing were, respectively, business activities and 11–20 km; most participants (47.1%) were willing to pay 1–2 Yuan per minute to use carsharing, and males or participants with higher income-level could accept higher price; and when car purchase restrain policy (CPRP) was carried out in a city or the urban public transport service level (UPTSL) was high, participants were more willing to forgo car purchases. Based on the above findings, corresponding policies were proposed to provide guidance for successful establishment of carsharing in China.