Uptake of an Incentive-Based mHealth App: Process Evaluation of the Carrot Rewards App

BACKGROUND: Behavioral economics has stimulated renewed interest in financial health incentives worldwide. The Carrot Rewards app was developed as part of a public-private partnership to reward Canadians with loyalty points (eg, movies and groceries) for downloading the app, referring friends, and c...

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Detalles Bibliográficos
Autores principales: Mitchell, Marc, White, Lauren, Oh, Paul, Alter, David, Leahey, Tricia, Kwan, Matthew, Faulkner, Guy
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2017
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5470010/
https://www.ncbi.nlm.nih.gov/pubmed/28559224
http://dx.doi.org/10.2196/mhealth.7323

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5470010/
https://www.ncbi.nlm.nih.gov/pubmed/28559224
http://dx.doi.org/10.2196/mhealth.7323

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