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Uptake of an Incentive-Based mHealth App: Process Evaluation of the Carrot Rewards App
BACKGROUND: Behavioral economics has stimulated renewed interest in financial health incentives worldwide. The Carrot Rewards app was developed as part of a public-private partnership to reward Canadians with loyalty points (eg, movies and groceries) for downloading the app, referring friends, and c...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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JMIR Publications
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5470010/ https://www.ncbi.nlm.nih.gov/pubmed/28559224 http://dx.doi.org/10.2196/mhealth.7323 |