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Measuring Audience Engagement for Public Health Twitter Chats: Insights From #LiveFitNOLA

BACKGROUND: Little empirical evidence exists on the effectiveness of using Twitter as a two-way communication tool for public health practice, such as Twitter chats. OBJECTIVE: We analyzed whether Twitter chats facilitate engagement in two-way communications between public health entities and their...

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Detalles Bibliográficos
Autores principales: Rabarison, Kristina M, Croston, Merriah A, Englar, Naomi K, Bish, Connie L, Flynn, Shelbi M, Johnson, Carolyn C
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5481664/
https://www.ncbi.nlm.nih.gov/pubmed/28596149
http://dx.doi.org/10.2196/publichealth.7181