The online appeal of the physical shop: How a physical store can benefit from a virtual representation

Consumer behaviour in 2016 shows that (r)etailers need online/offline integration to better serve their clients. An important distinguishing feature of the physical shop is how it can offer consumers a shopping experience. This study uses two experiments to research the extent a fashion store’s shop...

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Detalles Bibliográficos
Autores principales: Moes, Anne, Vliet, Harry van
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2017
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5491482/
https://www.ncbi.nlm.nih.gov/pubmed/28721395
http://dx.doi.org/10.1016/j.heliyon.2017.e00336

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5491482/
https://www.ncbi.nlm.nih.gov/pubmed/28721395
http://dx.doi.org/10.1016/j.heliyon.2017.e00336

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