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The online appeal of the physical shop: How a physical store can benefit from a virtual representation
Consumer behaviour in 2016 shows that (r)etailers need online/offline integration to better serve their clients. An important distinguishing feature of the physical shop is how it can offer consumers a shopping experience. This study uses two experiments to research the extent a fashion store’s shop...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5491482/ https://www.ncbi.nlm.nih.gov/pubmed/28721395 http://dx.doi.org/10.1016/j.heliyon.2017.e00336 |