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The effects of name and religious priming on ratings of a well-known political figure, President Barack Obama

Priming with race-typed names and religious concepts have been shown to activate stereotypes and increase prejudice towards out-groups. We examined the effects of name and religious word priming on views of a specific and well-known person, President Barack Obama. We predicted that politically conse...

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Detalles Bibliográficos
Autores principales: Williams, Gary A., Guichard, AnaMarie C., An, JungHa
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5493426/
https://www.ncbi.nlm.nih.gov/pubmed/28665980
http://dx.doi.org/10.1371/journal.pone.0180676
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author Williams, Gary A.
Guichard, AnaMarie C.
An, JungHa
author_facet Williams, Gary A.
Guichard, AnaMarie C.
An, JungHa
author_sort Williams, Gary A.
collection PubMed
description Priming with race-typed names and religious concepts have been shown to activate stereotypes and increase prejudice towards out-groups. We examined the effects of name and religious word priming on views of a specific and well-known person, President Barack Obama. We predicted that politically conservative participants primed with President Obama’s middle name (Hussein) would rate him more negatively and be more likely to view him as a Muslim than those not shown his middle name. We also examined whether conservatives primed with concrete religious words would rate President Obama more negatively and be more likely to view him as Muslim than those primed with other word types. Furthermore, we predicted that those who mis-identify President Obama as Muslim would rate him more negatively than would those who view him as Christian. The results provided mixed support for these hypotheses. Conservatives primed with President Obama’s middle name rated him significantly more negatively than did those in the control condition. This effect was not found for politically liberal or moderate participants. Name priming did not significantly affect views of President Obama’s religious affiliation. Although not statistically significant, conservatives primed with abstract religious words tended to rate President Obama more negatively than did those primed with other word types. Religious word priming significantly influenced views of President Obama’s religious affiliation; interestingly, participants primed with abstract religious words were more likely to think President Obama is Muslim than were those primed with religious agent or non-religious words. As predicted, participants who thought president Obama was Muslim rated him significantly more negatively than did those who thought he was Christian. Overall, our results provide some evidence that ethnic name and religious word priming can significantly influence opinions, even with a well-known and specific person.
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spelling pubmed-54934262017-07-18 The effects of name and religious priming on ratings of a well-known political figure, President Barack Obama Williams, Gary A. Guichard, AnaMarie C. An, JungHa PLoS One Research Article Priming with race-typed names and religious concepts have been shown to activate stereotypes and increase prejudice towards out-groups. We examined the effects of name and religious word priming on views of a specific and well-known person, President Barack Obama. We predicted that politically conservative participants primed with President Obama’s middle name (Hussein) would rate him more negatively and be more likely to view him as a Muslim than those not shown his middle name. We also examined whether conservatives primed with concrete religious words would rate President Obama more negatively and be more likely to view him as Muslim than those primed with other word types. Furthermore, we predicted that those who mis-identify President Obama as Muslim would rate him more negatively than would those who view him as Christian. The results provided mixed support for these hypotheses. Conservatives primed with President Obama’s middle name rated him significantly more negatively than did those in the control condition. This effect was not found for politically liberal or moderate participants. Name priming did not significantly affect views of President Obama’s religious affiliation. Although not statistically significant, conservatives primed with abstract religious words tended to rate President Obama more negatively than did those primed with other word types. Religious word priming significantly influenced views of President Obama’s religious affiliation; interestingly, participants primed with abstract religious words were more likely to think President Obama is Muslim than were those primed with religious agent or non-religious words. As predicted, participants who thought president Obama was Muslim rated him significantly more negatively than did those who thought he was Christian. Overall, our results provide some evidence that ethnic name and religious word priming can significantly influence opinions, even with a well-known and specific person. Public Library of Science 2017-06-30 /pmc/articles/PMC5493426/ /pubmed/28665980 http://dx.doi.org/10.1371/journal.pone.0180676 Text en © 2017 Williams et al http://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Williams, Gary A.
Guichard, AnaMarie C.
An, JungHa
The effects of name and religious priming on ratings of a well-known political figure, President Barack Obama
title The effects of name and religious priming on ratings of a well-known political figure, President Barack Obama
title_full The effects of name and religious priming on ratings of a well-known political figure, President Barack Obama
title_fullStr The effects of name and religious priming on ratings of a well-known political figure, President Barack Obama
title_full_unstemmed The effects of name and religious priming on ratings of a well-known political figure, President Barack Obama
title_short The effects of name and religious priming on ratings of a well-known political figure, President Barack Obama
title_sort effects of name and religious priming on ratings of a well-known political figure, president barack obama
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5493426/
https://www.ncbi.nlm.nih.gov/pubmed/28665980
http://dx.doi.org/10.1371/journal.pone.0180676
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