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What Motivates Young Adults to Talk About Physical Activity on Social Network Sites?
BACKGROUND: Electronic word-of-mouth on social network sites has been used successfully in marketing. In social marketing, electronic word-of-mouth about products as health behaviors has the potential to be more effective and reach more young adults than health education through traditional mass med...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
JMIR Publications
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5500781/ https://www.ncbi.nlm.nih.gov/pubmed/28642215 http://dx.doi.org/10.2196/jmir.7017 |