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Clean, cheap, convenient: promotion of Electronic cigarettes on YouTube

INTRODUCTION: Videos promoting electronic cigarettes (e-cigarettes) can be easily accessed on YouTube. Marketing claims present in YouTube videos may help shape the public’s opinion of e-cigarettes. Thus, it is important to understand the most frequent marketing claims and video sources. METHODS: Th...

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Detalles Bibliográficos
Autores principales: Sears, Clara G., Walker, Kandi L., Hart, Joy L., Lee, Alexander S., Siu, Allison, Smith, Courteney
Formato: Online Artículo Texto
Lenguaje:English
Publicado: European Publishing on behalf of the European Network for Smoking and Tobacco Prevention (ENSP) 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5512596/
https://www.ncbi.nlm.nih.gov/pubmed/28725876
http://dx.doi.org/10.18332/tpc/69393