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Direct-to-Consumer Promotion of Prescription Drugs on Mobile Devices: Content Analysis

BACKGROUND: US Food and Drug Administration (FDA) regulations state that any prescription drug promotion that presents drug benefits to consumers must also disclose certain information about the drug’s risks in a similar manner. Nearly three-quarters of all US mobile phone subscribers use a smartpho...

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Detalles Bibliográficos
Autores principales:	Aikin, Kathryn J, Sullivan, Helen W, Dolina, Suzanne, Lynch, Molly, Squiers, Linda B
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	JMIR Publications 2017
Materias:	Original Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5516101/ https://www.ncbi.nlm.nih.gov/pubmed/28676469 http://dx.doi.org/10.2196/jmir.7306

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