Hadza Color Terms Are Sparse, Diverse, and Distributed, and Presage the Universal Color Categories Found in Other World Languages

In our empirical and theoretical study of color naming among the Hadza, a Tanzanian hunter-gatherer group, we show that Hadza color naming is sparse (the color appearance of many stimulus tiles was not named), diverse (there was little consensus in the terms for the color appearance of most tiles), and distributed (the universal color categories of world languages are revealed in nascent form within the Hadza language community, when we analyze the patterns of how individual Hadza deploy color terms). Using our Hadza data set, Witzel shows an association between two measures of color naming performance and the chroma of the stimuli. His prediction of which colored tiles will be named with what level of consensus, while interesting, does not alter the validity of our conclusions.