The Effects of Goal Relevance and Perceptual Features on Emotional Items and Associative Memory

Showing an emotional item in a neutral background scene often leads to enhanced memory for the emotional item and impaired associative memory for background details. Meanwhile, both top–down goal relevance and bottom–up perceptual features played important roles in memory binding. We conducted two experiments and aimed to further examine the effects of goal relevance and perceptual features on emotional items and associative memory. By manipulating goal relevance (asking participants to categorize only each item image as living or non-living or to categorize each whole composite picture consisted of item image and background scene as natural scene or manufactured scene) and perceptual features (controlling visual contrast and visual familiarity) in two experiments, we found that both high goal relevance and salient perceptual features (high salience of items vs. high familiarity of items) could promote emotional item memory, but they had different effects on associative memory for emotional items and neutral backgrounds. Specifically, high goal relevance and high perceptual-salience of items could jointly impair the associative memory for emotional items and neutral backgrounds, while the effect of item familiarity on associative memory for emotional items would be modulated by goal relevance. High familiarity of items could increase associative memory for negative items and neutral backgrounds only in the low goal relevance condition. These findings suggest the effect of emotion on associative memory is not only related to attentional capture elicited by emotion, but also can be affected by goal relevance and perceptual features of stimulus.