Willingness to pay for small solar powered bed net fans: results of a Becker–DeGroot–Marschak auction in Ghana

BACKGROUND AND METHODS: Long-lasting insecticidal nets (LLINs) are one of the main interventions recommended by the World Health Organization for malaria vector control. LLINs are ineffective if they are not being used. Subsequent to the completion of a cluster randomized cross over trial conducted in rural Greater Accra where participants were provided with the ‘Bɔkɔɔ System’—a set of solar powered net fan and light consoles with a solar panel and battery—or alternative household water filters, all trial participants were invited to participate in a Becker–DeGroot–Marschak auction to determine the mean willingness to pay (WTP) for the fan and light consoles and to estimate the demand curve for the units. RESULTS, DISCUSSION AND CONCLUSIONS: Results demonstraed a mean WTP of approximately 55 Cedis (~13 USD). Demand results suggested that at a price which would support full manufacturing cost recovery, a majority of households in the area would be willing to purchase at least one such unit.