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The Taiwan Tobacco and Liquor Corporation: To ‘join the ranks of global companies’
Until the late 1990s, the Taiwan Tobacco and Liquor Corporation (TTL) focused almost exclusively on serving the domestic market as a highly protected monopoly. This paper describes how the company has adopted a more outward looking strategy since 2000, with ambitions to become a regional, and eventu...
Autores principales: | Eckhardt, Jappe, Fang, Jennifer, Lee, Kelley |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Taylor & Francis
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5553428/ https://www.ncbi.nlm.nih.gov/pubmed/28139964 http://dx.doi.org/10.1080/17441692.2016.1273366 |
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