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KT&G: From Korean monopoly to ‘a global name in the tobacco industry’

Until the late 1980s, the former South Korean tobacco monopoly KT&G was focused on the protected domestic market. The opening of the market to foreign competition, under pressure from the U.S. Trade Representative, led to a steady erosion of market share over the next 10 years. Drawing on compan...

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Detalles Bibliográficos
Autores principales: Lee, Kelley, Gong, Lucy, Eckhardt, Jappe, Holden, Chris, Lee, Sungkyu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Taylor & Francis 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5553433/
https://www.ncbi.nlm.nih.gov/pubmed/28139963
http://dx.doi.org/10.1080/17441692.2016.1273367

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