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KT&G: From Korean monopoly to ‘a global name in the tobacco industry’
Until the late 1980s, the former South Korean tobacco monopoly KT&G was focused on the protected domestic market. The opening of the market to foreign competition, under pressure from the U.S. Trade Representative, led to a steady erosion of market share over the next 10 years. Drawing on compan...
Autores principales: | Lee, Kelley, Gong, Lucy, Eckhardt, Jappe, Holden, Chris, Lee, Sungkyu |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Taylor & Francis
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5553433/ https://www.ncbi.nlm.nih.gov/pubmed/28139963 http://dx.doi.org/10.1080/17441692.2016.1273367 |
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