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Sequential effects in preference decision: Prior preference assimilates current preference
An important factor affecting preference formation is the context in which that preference decision takes place. The current research examined whether one’s preference formed for a previously presented stimulus influences the processing of a subsequent preference decision, henceforth referred to as...
Autores principales: | Chang, Seah, Kim, Chai-Youn, Cho, Yang Seok |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5560581/ https://www.ncbi.nlm.nih.gov/pubmed/28817619 http://dx.doi.org/10.1371/journal.pone.0182442 |
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