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Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention

BACKGROUND: Community misconception of what causes cancer is an important consideration when devising communication strategies around cancer prevention, while those initiating social marketing campaigns must decide whether to target the general population or to tailor messages for different audience...

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Detalles Bibliográficos
Autores principales:	Kippen, Rebecca, James, Erica, Ward, Bernadette, Buykx, Penny, Shamsullah, Ardel, Watson, Wendy, Chapman, Kathy
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2017
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5561559/ https://www.ncbi.nlm.nih.gov/pubmed/28818048 http://dx.doi.org/10.1186/s12885-017-3540-x

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