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Neural Signatures of Rational and Heuristic Choice Strategies: A Single Trial ERP Analysis
In multi-attribute choice, people use heuristics to simplify decision problems. We studied the use of heuristic and rational strategies and their electrophysiological correlates. Since previous work linked the P3 ERP component to attention and decision making, we were interested whether the amplitud...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5563328/ https://www.ncbi.nlm.nih.gov/pubmed/28867996 http://dx.doi.org/10.3389/fnhum.2017.00401 |