The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand

BACKGROUND: Social media is gaining recognition as a platform for delivering public health messages. One area attracting attention from public health researchers and professionals is Facebook’s advertising channel. This channel is reported to have a broad reach and generate high user engagement with...

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Detalles Bibliográficos
Autores principales: Parackal, Mathew, Parackal, Sherly, Eusebius, Shobhit, Mather, Damien
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2017
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5571231/
https://www.ncbi.nlm.nih.gov/pubmed/28798011
http://dx.doi.org/10.2196/publichealth.7032

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5571231/
https://www.ncbi.nlm.nih.gov/pubmed/28798011
http://dx.doi.org/10.2196/publichealth.7032

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