A rumor spreading model based on information entropy

Rumor spreading can have a significant impact on people’s lives, distorting scientific facts and influencing political opinions. With technologies that have democratized the production and reproduction of information, the rate at which misinformation can spread has increased significantly, leading many to describe contemporary times as a ‘post-truth era’. Research into rumor spreading has primarily been based on either model of social and biological contagion, or upon models of opinion dynamics. Here we present a comprehensive model that is based on information entropy, which allows for the incorporation of considerations like the role of memory, conformity effects, differences in the subjective propensity to produce distortions, and variations in the degree of trust that people place in each other. Variations in the degree of trust are controlled by a confidence factor β, while the propensity to produce distortions is controlled by a conservation factor K. Simulations were performed using a Barabási–Albert (BA) scale-free network seeded with a single piece of information. The influence of β and K upon the temporal evolution of the system was subsequently analyzed regarding average information entropy, opinion fragmentation, and the range of rumor spread. These results can aid in decision-making to limit the spread of rumors.