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A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision

Public health programs are starting to recognize the need to move beyond a one-size-fits-all approach in demand generation, and instead tailor interventions to the heterogeneity underlying human decision making. Currently, however, there is a lack of methods to enable such targeting. We describe a n...

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Detalles Bibliográficos
Autores principales:	Sgaier, Sema K, Eletskaya, Maria, Engl, Elisabeth, Mugurungi, Owen, Tambatamba, Bushimbwa, Ncube, Gertrude, Xaba, Sinokuthemba, Nanga, Alice, Gogolina, Svetlana, Odawo, Patrick, Gumede-Moyo, Sehlulekile, Kretschmer, Steve
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	eLife Sciences Publications, Ltd 2017
Materias:	Epidemiology and Global Health
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5628013/ https://www.ncbi.nlm.nih.gov/pubmed/28901285 http://dx.doi.org/10.7554/eLife.25923

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