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Optimal Product Placement

We model a market, such as an online software market, in which an intermediary connects sellers and buyers by displaying sellers’ products. With two vertically-differentiated products, an intermediary can place either: (1) one product, not necessarily the better one, on the first page, and the other...

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Detalles Bibliográficos
Autores principales: Hsu, Chia-Ling, Matta, Rafael, Popov, Sergey V., Sogo, Takeharu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5633034/
https://www.ncbi.nlm.nih.gov/pubmed/29070919
http://dx.doi.org/10.1007/s11151-017-9575-y