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Promoting physical activity in Iranian women: A qualitative study using social marketing

BACKGROUND AND AIM: In social marketing, at the center of the program is consumer perception. The objective of this study was to explore the viewpoints of Iranian women for tailoring interventions so as to increase physical activity. METHODS: The social marketing model served as the framework of the...

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Detalles Bibliográficos
Autores principales: Tabatabaei, Seyed Vahid Ahmadi, Ardabili, Hassan Eftekhar, Haghdoost, Ali Akbar, Nakhaee, Nouzar, Shams, Mohsen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Electronic physician 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5633226/
https://www.ncbi.nlm.nih.gov/pubmed/29038710
http://dx.doi.org/10.19082/5279