Cargando…

Think You Can Shrink? A Proof-of-Concept Study for Men’s Health Education Through Edutainment

Connecting people to useful, actionable health resources is a substantive challenge that sits at the heart of health communication. Digital media provides means of producing, distributing and revising content and creates possibilities for new and multiple channels for reaching and engaging audiences...

Descripción completa

Detalles Bibliográficos
Autores principales: Ungar, Thomas, Norman, Cameron D., Knaak, Stephanie
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5640765/
https://www.ncbi.nlm.nih.gov/pubmed/29082309
http://dx.doi.org/10.1007/s41347-016-0009-8
_version_ 1783271096192073728
author Ungar, Thomas
Norman, Cameron D.
Knaak, Stephanie
author_facet Ungar, Thomas
Norman, Cameron D.
Knaak, Stephanie
author_sort Ungar, Thomas
collection PubMed
description Connecting people to useful, actionable health resources is a substantive challenge that sits at the heart of health communication. Digital media provides means of producing, distributing and revising content and creates possibilities for new and multiple channels for reaching and engaging audiences, particularly when combined with social media. While there is much promise of digital media forms to deliver audiences and promote engagement, the health communication landscape is still largely hit-and-miss with few ‘best practice’ examples to follow. Proof-of-concept studies allow for a structured, focused exploration of ways to leverage the potential of digital media and learn what approaches have the promise to invest resources in amid a sea of possible options. Think You Can Shrink? (TYCS) is a multi-episode web series modelled on a reality TV show format. The show’s key objective is to educate men and demonstrate, through modelling, ways men can support other men to encourage help-seeking behaviours and greater health communication, which in turn, may also lead to better health outcomes. Given the newness of the approach, the project was launched as a proof-of-concept study to explore: (a) whether this approach could engage the interest of men, (b) what initial impact this approach might induce and (c) the kind of audiences this approach might most appeal to.
format Online
Article
Text
id pubmed-5640765
institution National Center for Biotechnology Information
language English
publishDate 2017
publisher Springer International Publishing
record_format MEDLINE/PubMed
spelling pubmed-56407652017-10-26 Think You Can Shrink? A Proof-of-Concept Study for Men’s Health Education Through Edutainment Ungar, Thomas Norman, Cameron D. Knaak, Stephanie J Technol Behav Sci Article Connecting people to useful, actionable health resources is a substantive challenge that sits at the heart of health communication. Digital media provides means of producing, distributing and revising content and creates possibilities for new and multiple channels for reaching and engaging audiences, particularly when combined with social media. While there is much promise of digital media forms to deliver audiences and promote engagement, the health communication landscape is still largely hit-and-miss with few ‘best practice’ examples to follow. Proof-of-concept studies allow for a structured, focused exploration of ways to leverage the potential of digital media and learn what approaches have the promise to invest resources in amid a sea of possible options. Think You Can Shrink? (TYCS) is a multi-episode web series modelled on a reality TV show format. The show’s key objective is to educate men and demonstrate, through modelling, ways men can support other men to encourage help-seeking behaviours and greater health communication, which in turn, may also lead to better health outcomes. Given the newness of the approach, the project was launched as a proof-of-concept study to explore: (a) whether this approach could engage the interest of men, (b) what initial impact this approach might induce and (c) the kind of audiences this approach might most appeal to. Springer International Publishing 2017-01-11 2017 /pmc/articles/PMC5640765/ /pubmed/29082309 http://dx.doi.org/10.1007/s41347-016-0009-8 Text en © The Author(s) 2017 Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
spellingShingle Article
Ungar, Thomas
Norman, Cameron D.
Knaak, Stephanie
Think You Can Shrink? A Proof-of-Concept Study for Men’s Health Education Through Edutainment
title Think You Can Shrink? A Proof-of-Concept Study for Men’s Health Education Through Edutainment
title_full Think You Can Shrink? A Proof-of-Concept Study for Men’s Health Education Through Edutainment
title_fullStr Think You Can Shrink? A Proof-of-Concept Study for Men’s Health Education Through Edutainment
title_full_unstemmed Think You Can Shrink? A Proof-of-Concept Study for Men’s Health Education Through Edutainment
title_short Think You Can Shrink? A Proof-of-Concept Study for Men’s Health Education Through Edutainment
title_sort think you can shrink? a proof-of-concept study for men’s health education through edutainment
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5640765/
https://www.ncbi.nlm.nih.gov/pubmed/29082309
http://dx.doi.org/10.1007/s41347-016-0009-8
work_keys_str_mv AT ungarthomas thinkyoucanshrinkaproofofconceptstudyformenshealtheducationthroughedutainment
AT normancamerond thinkyoucanshrinkaproofofconceptstudyformenshealtheducationthroughedutainment
AT knaakstephanie thinkyoucanshrinkaproofofconceptstudyformenshealtheducationthroughedutainment