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This Much Water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in Western Australia
OBJECTIVES: Drowning in children under the age of 5 is a frequently occurring, yet preventable event. This research used behavioural theory to test the suitability and appropriateness of a drowning prevention message in a community service video. DESIGN: This qualitative study used content analysis...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5642767/ https://www.ncbi.nlm.nih.gov/pubmed/28760802 http://dx.doi.org/10.1136/bmjopen-2017-017005 |
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author | Denehy, Mel Leavy, Justine E Jancey, Jonine Nimmo, Lauren Crawford, Gemma |
author_facet | Denehy, Mel Leavy, Justine E Jancey, Jonine Nimmo, Lauren Crawford, Gemma |
author_sort | Denehy, Mel |
collection | PubMed |
description | OBJECTIVES: Drowning in children under the age of 5 is a frequently occurring, yet preventable event. This research used behavioural theory to test the suitability and appropriateness of a drowning prevention message in a community service video. DESIGN: This qualitative study used content analysis of focus groups. Constructs from the Health Belief Model guided the data analysis. SETTING: Community organisations and playgrounds in Perth, Western Australia. PARTICIPANTS: Participants were parents or carers of at least one child under 5 years residing in Western Australia. Seven focus groups (n=57) were conducted with eight participants in each group. Most participants were parents (96%), female (95%), aged between 25 and 34 years (63%) and were born in Australia (68%). RESULTS: Participants indicated the community service video was credible in communicating the message that young children were susceptible to drowning in shallow water and that various water hazards existed in and around the home. However, a range of external factors, such as the child's age, type of water hazard, presence of siblings and other environmental factors, influenced risk perceptions. Child drowning was seen as a serious issue. Controlling access to water and the role of supervision were understood to be important factors in preventing drowning. CONCLUSIONS: The lack of published drowning prevention interventions shaped by behavioural theory limits the understanding of best practice. Using constructs from the Health Belief Model, this research confirmed the perceived seriousness, devastating and unforgettable consequence of drowning; however, findings were mixed regarding cues to action. Future development of drowning prevention media messages should test strategies to increase susceptibility and self-efficacy among the target group and explore the impact of different message senders. The findings provide a valuable understanding of possible messages and their execution for use in media campaigns, as one component of an effective public health intervention to prevent child drowning underpinned by behavioural theory. |
format | Online Article Text |
id | pubmed-5642767 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2017 |
publisher | BMJ Publishing Group |
record_format | MEDLINE/PubMed |
spelling | pubmed-56427672017-10-25 This Much Water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in Western Australia Denehy, Mel Leavy, Justine E Jancey, Jonine Nimmo, Lauren Crawford, Gemma BMJ Open Public Health OBJECTIVES: Drowning in children under the age of 5 is a frequently occurring, yet preventable event. This research used behavioural theory to test the suitability and appropriateness of a drowning prevention message in a community service video. DESIGN: This qualitative study used content analysis of focus groups. Constructs from the Health Belief Model guided the data analysis. SETTING: Community organisations and playgrounds in Perth, Western Australia. PARTICIPANTS: Participants were parents or carers of at least one child under 5 years residing in Western Australia. Seven focus groups (n=57) were conducted with eight participants in each group. Most participants were parents (96%), female (95%), aged between 25 and 34 years (63%) and were born in Australia (68%). RESULTS: Participants indicated the community service video was credible in communicating the message that young children were susceptible to drowning in shallow water and that various water hazards existed in and around the home. However, a range of external factors, such as the child's age, type of water hazard, presence of siblings and other environmental factors, influenced risk perceptions. Child drowning was seen as a serious issue. Controlling access to water and the role of supervision were understood to be important factors in preventing drowning. CONCLUSIONS: The lack of published drowning prevention interventions shaped by behavioural theory limits the understanding of best practice. Using constructs from the Health Belief Model, this research confirmed the perceived seriousness, devastating and unforgettable consequence of drowning; however, findings were mixed regarding cues to action. Future development of drowning prevention media messages should test strategies to increase susceptibility and self-efficacy among the target group and explore the impact of different message senders. The findings provide a valuable understanding of possible messages and their execution for use in media campaigns, as one component of an effective public health intervention to prevent child drowning underpinned by behavioural theory. BMJ Publishing Group 2017-07-31 /pmc/articles/PMC5642767/ /pubmed/28760802 http://dx.doi.org/10.1136/bmjopen-2017-017005 Text en © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2017. All rights reserved. No commercial use is permitted unless otherwise expressly granted. This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/ |
spellingShingle | Public Health Denehy, Mel Leavy, Justine E Jancey, Jonine Nimmo, Lauren Crawford, Gemma This Much Water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in Western Australia |
title | This Much Water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in Western Australia |
title_full | This Much Water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in Western Australia |
title_fullStr | This Much Water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in Western Australia |
title_full_unstemmed | This Much Water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in Western Australia |
title_short | This Much Water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in Western Australia |
title_sort | this much water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in western australia |
topic | Public Health |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5642767/ https://www.ncbi.nlm.nih.gov/pubmed/28760802 http://dx.doi.org/10.1136/bmjopen-2017-017005 |
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