Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study

INTRODUCTION: Social media is increasingly being used in research, including recruitment. METHODS: For the Bayley Short Form Formative Study, which was conducted under the the National Children’s Study, traditional methods of recruitment proved to be ineffective. Therefore, digital media were identi...

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Detalles Bibliográficos
Autores principales: Burke-Garcia, Amelia, Mathew, Sunitha
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cambridge University Press 2017
Materias:
Research Methods and Technology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5652634/
https://www.ncbi.nlm.nih.gov/pubmed/29093968
http://dx.doi.org/10.1017/cts.2017.9
Descripción
Sumario:INTRODUCTION: Social media is increasingly being used in research, including recruitment. METHODS: For the Bayley Short Form Formative Study, which was conducted under the the National Children’s Study, traditional methods of recruitment proved to be ineffective. Therefore, digital media were identified as potential channels for recruitment. RESULTS: Results included successful recruitment of over 1800 infant and toddler participants to the Study. CONCLUSIONS: This paper outlines the methods, results, and future research opportunities.

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