Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study

INTRODUCTION: Social media is increasingly being used in research, including recruitment. METHODS: For the Bayley Short Form Formative Study, which was conducted under the the National Children’s Study, traditional methods of recruitment proved to be ineffective. Therefore, digital media were identi...

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Detalles Bibliográficos
Autores principales: Burke-Garcia, Amelia, Mathew, Sunitha
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cambridge University Press 2017
Materias:
Research Methods and Technology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5652634/
https://www.ncbi.nlm.nih.gov/pubmed/29093968
http://dx.doi.org/10.1017/cts.2017.9
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author Burke-Garcia, Amelia
Mathew, Sunitha
author_facet Burke-Garcia, Amelia
Mathew, Sunitha
author_sort Burke-Garcia, Amelia
collection PubMed
description INTRODUCTION: Social media is increasingly being used in research, including recruitment. METHODS: For the Bayley Short Form Formative Study, which was conducted under the the National Children’s Study, traditional methods of recruitment proved to be ineffective. Therefore, digital media were identified as potential channels for recruitment. RESULTS: Results included successful recruitment of over 1800 infant and toddler participants to the Study. CONCLUSIONS: This paper outlines the methods, results, and future research opportunities.
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spelling pubmed-56526342017-10-30 Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study Burke-Garcia, Amelia Mathew, Sunitha J Clin Transl Sci Research Methods and Technology INTRODUCTION: Social media is increasingly being used in research, including recruitment. METHODS: For the Bayley Short Form Formative Study, which was conducted under the the National Children’s Study, traditional methods of recruitment proved to be ineffective. Therefore, digital media were identified as potential channels for recruitment. RESULTS: Results included successful recruitment of over 1800 infant and toddler participants to the Study. CONCLUSIONS: This paper outlines the methods, results, and future research opportunities. Cambridge University Press 2017-06-29 /pmc/articles/PMC5652634/ /pubmed/29093968 http://dx.doi.org/10.1017/cts.2017.9 Text en © The Association for Clinical and Translational Science 2017 http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
spellingShingle Research Methods and Technology
Burke-Garcia, Amelia
Mathew, Sunitha
Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study
title Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study
title_full Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study
title_fullStr Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study
title_full_unstemmed Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study
title_short Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study
title_sort leveraging social and digital media for participant recruitment: a review of methods from the bayley short form formative study
topic Research Methods and Technology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5652634/
https://www.ncbi.nlm.nih.gov/pubmed/29093968
http://dx.doi.org/10.1017/cts.2017.9
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