Color Image Norms in Mandarin Chinese

The present study comprises two parts, an object picture naming task and rating tasks, and reports naming latencies and norms for 435 color images in Mandarin Chinese. These norms include name agreement (%), H-value, concept agreement, familiarity, visual complexity, age of acquisition (AOA) based on adult ratings, object agreement, viewpoint agreement, word frequency, and word length. We examined correlations between the norms and explored the internal structure among these correlative variables by a factor analysis. Four factors were extracted, which accounted for 74.86% of the total variance. These data were analyzed to identify variables with significant contributions to naming latencies using multiple regression analysis, including norms of name agreement (%), familiarity, word frequency, concept agreement, AOA, and object agreement. These variables explained 54.70% of the total variance of naming latencies. This work presents a new set of photo stimuli and a large set of normalized variables. We expect that this study will provide useful materials for further researches.