Cargando…

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

The purpose of the present study is to investigate whether the effectiveness of a new ad on digital channels (YouTube) can be predicted by using neural networks and neuroscience-based metrics (brain response, heart rate variability and eye tracking). Neurophysiological records from 35 participants w...

Descripción completa

Detalles Bibliográficos
Autores principales:	Guixeres, Jaime, Bigné, Enrique, Ausín Azofra, Jose M., Alcañiz Raya, Mariano, Colomer Granero, Adrián, Fuentes Hurtado, Félix, Naranjo Ornedo, Valery
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2017
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5671759/ https://www.ncbi.nlm.nih.gov/pubmed/29163251 http://dx.doi.org/10.3389/fpsyg.2017.01808

Ejemplares similares

A Comparison of Physiological Signal Analysis Techniques and Classifiers for Automatic Emotional Evaluation of Audiovisual Contents
por: Colomer Granero, Adrián, et al.
Publicado: (2016)

Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach
por: Ausin-Azofra, Jose M., et al.
Publicado: (2021)

Virtual Reality in Marketing: A Framework, Review, and Research Agenda
por: Alcañiz, Mariano, et al.
Publicado: (2019)

Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store
por: Khatri, Jaikishan, et al.
Publicado: (2022)

Automatic classification of human facial features based on their appearance
por: Fuentes-Hurtado, Felix, et al.
Publicado: (2019)

The Influence of Each Facial Feature on How We Perceive and Interpret Human Faces
por: Diego-Mas, Jose A., et al.
Publicado: (2020)

Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness
por: Harris, Joanne M, et al.
Publicado: (2019)

Emotion Recognition in Immersive Virtual Reality: From Statistics to Affective Computing
por: Marín-Morales, Javier, et al.
Publicado: (2020)

Development and Calibration of an Eye-Tracking Fixation Identification Algorithm for Immersive Virtual Reality
por: Llanes-Jurado, Jose, et al.
Publicado: (2020)

Marketing de destinos turísticos : análisis y estrategias de desarrollo /
por: Bigné Alcañiz, Enrique
Publicado: (2000)

Virtual reality stimulation and organizational neuroscience for the assessment of empathy
por: Parra Vargas, Elena, et al.
Publicado: (2022)

Recall of advertisements after various lapses of time
por: Laming, Donald
Publicado: (2020)

The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science
por: Giombi, Kristen, et al.
Publicado: (2022)

Recall and recognition of in-game advertising: the role of game control
por: Herrewijn, Laura, et al.
Publicado: (2014)

Consumer Advertising Can Be Misleading
por: Rickels, Karl
Publicado: (2006)

Heart rate variability analysis for the assessment of immersive emotional arousal using virtual reality: Comparing real and virtual scenarios
por: Marín-Morales, Javier, et al.
Publicado: (2021)

Virtual Reality as a New Approach for Risk Taking Assessment
por: de-Juan-Ripoll, Carla, et al.
Publicado: (2018)

Young people’s recall and perceptions of gambling advertising and intentions to gamble on sport
por: Nyemcsok, Christian, et al.
Publicado: (2018)

Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study
por: Baños-González, Miguel, et al.
Publicado: (2021)

Consumers’ various and surprising responses to direct-to-consumer advertisements in magazine print
por: Arney, Jennifer, et al.
Publicado: (2013)

Vehicle emissions and consumer information in car advertisements
por: Wilson, Nick, et al.
Publicado: (2008)

Trade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals
por: Gleeson, Deborah, et al.
Publicado: (2017)

Live-odds gambling advertising and consumer protection
por: Newall, Philip W. S., et al.
Publicado: (2019)

Convenience store visitors recall cigarette advertisements even if they do not purchase cigarettes
por: Hwang, Ji-eun, et al.
Publicado: (2019)

Affective computing in virtual reality: emotion recognition from brain and heartbeat dynamics using wearable sensors
por: Marín-Morales, Javier, et al.
Publicado: (2018)

Neuromarketing and consumer neuroscience: contributions to neurology
por: Javor, Andrija, et al.
Publicado: (2013)

Neuroscience and Consumer Behavior: Where to Now?
por: Balconi, Michela, et al.
Publicado: (2021)

Research on the Influence Mechanism of Consumers’ Perceived Risk on the Advertising Avoidance Behavior of Online Targeted Advertising
por: Wang, Hai Jian, et al.
Publicado: (2022)

Green advertising is more environmentally friendly? The influence of advertising color on consumers’ preferences for green products
por: Wenting, Feng, et al.
Publicado: (2022)

Children’s Recall of Fast Food Television Advertising—Testing the Adequacy of Food Marketing Regulation
por: Bernhardt, Amy M., et al.
Publicado: (2015)

Real vs. immersive-virtual emotional experience: Analysis of psycho-physiological patterns in a free exploration of an art museum
por: Marín-Morales, Javier, et al.
Publicado: (2019)

The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications
por: Mackey, Tim K., et al.
Publicado: (2015)

Gluten-Free Product Recalls and Their Impact on Consumer Trust
por: Liu, Siyu, et al.
Publicado: (2023)

Effect of a mixed reality-based intervention on arm, hand, and finger function on chronic stroke
por: Colomer, Carolina, et al.
Publicado: (2016)

Gait analysis with the Kinect v2: normative study with healthy individuals and comprehensive study of its sensitivity, validity, and reliability in individuals with stroke
por: Latorre, Jorge, et al.
Publicado: (2019)

Erratum to: Effect of a mixed reality-based intervention on arm, hand, and finger function on chronic stroke
por: Colomer, Carolina, et al.
Publicado: (2017)

What Are the Public Health Effects of Direct-to-Consumer Drug Advertising?
por: Almasi, Elizabeth A, et al.
Publicado: (2006)

ATTITUDES OF OLDER ADULTS TOWARD PHARMACEUTICAL DIRECT-TO-CONSUMER ADVERTISING
por: O’Hanlon, Ann M, et al.
Publicado: (2019)

Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising
por: Russo, Vincenzo, et al.
Publicado: (2023)

Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands
por: Grzyb, Tomasz, et al.
Publicado: (2018)

Cannot write session to /tmp/vufind_sessions/sess_6ujvjs1g9mmniuoi1m80qje3gb