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Attention and Recall of Point-of-sale Tobacco Marketing: A Mobile Eye-Tracking Pilot Study

INTRODUCTION: As tobacco advertising restrictions have increased, the retail ‘power wall’ behind the counter is increasingly invaluable for marketing tobacco products. OBJECTIVE: The primary objectives of this pilot study were 3-fold: (1) evaluate the attention paid/fixations on the area behind the...

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Detalles Bibliográficos
Autores principales:	Bansal-Travers, Maansi, Adkison, Sarah E., O'Connor, Richard J., Thrasher, James F.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	AIMS Press 2016
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5690259/ https://www.ncbi.nlm.nih.gov/pubmed/29546142 http://dx.doi.org/10.3934/publichealth.2016.1.13

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