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Evaluation of a Mass-Media Campaign to Increase the Awareness of the Need to Reduce Discretionary Salt Use in the South African Population

The South African strategic plan to reduce cardiovascular disease (CVD) includes reducing population salt intake to less than 5 g/day. A mass media campaign was undertaken to increase public awareness of the association between high salt intake, blood pressure and CVD, and focused on the reduction o...

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Autores principales: Wentzel-Viljoen, Edelweiss, Steyn, Krisela, Lombard, Carl, De Villiers, Anniza, Charlton, Karen, Frielinghaus, Sabine, Crickmore, Christelle, Mungal-Singh, Vash
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5707710/
https://www.ncbi.nlm.nih.gov/pubmed/29137143
http://dx.doi.org/10.3390/nu9111238
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author Wentzel-Viljoen, Edelweiss
Steyn, Krisela
Lombard, Carl
De Villiers, Anniza
Charlton, Karen
Frielinghaus, Sabine
Crickmore, Christelle
Mungal-Singh, Vash
author_facet Wentzel-Viljoen, Edelweiss
Steyn, Krisela
Lombard, Carl
De Villiers, Anniza
Charlton, Karen
Frielinghaus, Sabine
Crickmore, Christelle
Mungal-Singh, Vash
author_sort Wentzel-Viljoen, Edelweiss
collection PubMed
description The South African strategic plan to reduce cardiovascular disease (CVD) includes reducing population salt intake to less than 5 g/day. A mass media campaign was undertaken to increase public awareness of the association between high salt intake, blood pressure and CVD, and focused on the reduction of discretionary salt intake. Community based surveys, before and after the campaign, were conducted in a cohort of black women aged 18–55 years. Questions on knowledge, attitudes and beliefs regarding salt use were asked. Current interest in engaging with salt reduction behaviors was assessed using the “stage of change” model. Five hundred fifty women participated in the baseline study and 477 in the follow-up survey. Most of the indicators of knowledge, attitudes and behavior change show a significant move towards considering and initiating reduced salt consumption. Post intervention, significantly more participants reported that they were taking steps to control salt intake (38% increased to 59.5%, p < 0.0001). In particular, adding salt while cooking and at the table occurred significantly less frequently. The findings suggest that mass media campaigns may be an effective tool to use as part of a strategy to reduce discretionary consumption of salt among the population along with other methods.
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spelling pubmed-57077102017-12-05 Evaluation of a Mass-Media Campaign to Increase the Awareness of the Need to Reduce Discretionary Salt Use in the South African Population Wentzel-Viljoen, Edelweiss Steyn, Krisela Lombard, Carl De Villiers, Anniza Charlton, Karen Frielinghaus, Sabine Crickmore, Christelle Mungal-Singh, Vash Nutrients Article The South African strategic plan to reduce cardiovascular disease (CVD) includes reducing population salt intake to less than 5 g/day. A mass media campaign was undertaken to increase public awareness of the association between high salt intake, blood pressure and CVD, and focused on the reduction of discretionary salt intake. Community based surveys, before and after the campaign, were conducted in a cohort of black women aged 18–55 years. Questions on knowledge, attitudes and beliefs regarding salt use were asked. Current interest in engaging with salt reduction behaviors was assessed using the “stage of change” model. Five hundred fifty women participated in the baseline study and 477 in the follow-up survey. Most of the indicators of knowledge, attitudes and behavior change show a significant move towards considering and initiating reduced salt consumption. Post intervention, significantly more participants reported that they were taking steps to control salt intake (38% increased to 59.5%, p < 0.0001). In particular, adding salt while cooking and at the table occurred significantly less frequently. The findings suggest that mass media campaigns may be an effective tool to use as part of a strategy to reduce discretionary consumption of salt among the population along with other methods. MDPI 2017-11-12 /pmc/articles/PMC5707710/ /pubmed/29137143 http://dx.doi.org/10.3390/nu9111238 Text en © 2017 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Wentzel-Viljoen, Edelweiss
Steyn, Krisela
Lombard, Carl
De Villiers, Anniza
Charlton, Karen
Frielinghaus, Sabine
Crickmore, Christelle
Mungal-Singh, Vash
Evaluation of a Mass-Media Campaign to Increase the Awareness of the Need to Reduce Discretionary Salt Use in the South African Population
title Evaluation of a Mass-Media Campaign to Increase the Awareness of the Need to Reduce Discretionary Salt Use in the South African Population
title_full Evaluation of a Mass-Media Campaign to Increase the Awareness of the Need to Reduce Discretionary Salt Use in the South African Population
title_fullStr Evaluation of a Mass-Media Campaign to Increase the Awareness of the Need to Reduce Discretionary Salt Use in the South African Population
title_full_unstemmed Evaluation of a Mass-Media Campaign to Increase the Awareness of the Need to Reduce Discretionary Salt Use in the South African Population
title_short Evaluation of a Mass-Media Campaign to Increase the Awareness of the Need to Reduce Discretionary Salt Use in the South African Population
title_sort evaluation of a mass-media campaign to increase the awareness of the need to reduce discretionary salt use in the south african population
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5707710/
https://www.ncbi.nlm.nih.gov/pubmed/29137143
http://dx.doi.org/10.3390/nu9111238
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